A brand identity for Joe Cowles—Attorney-at-law.
Joe is an attorney and solicitor, working in Trinidad & Tobago. He needed a brand identity to represent and distinguish him from the competition, with his key brand focus of being: Trusted. Effective. Efficient. Affordable.
I wanted to visually represent Joe's precision, care and experience whilst setting him apart as being a fearless and modern professional, better than the stereotypical, old-fashioned lawyer.